https://www.electriccollab.com/blog Insights on branding, design, and creativity to help your business stand out online. en-US Sat, 23 May 2026 04:10:01 GMT https://www.electriccollab.com/blog/5-operational-shifts-every-established-business-needs-before-the-next-growth-stage https://www.electriccollab.com/blog/5-operational-shifts-every-established-business-needs-before-the-next-growth-stage You’ve leveled up the brand. The website finally looks like the company you actually run. Inquiries are coming in from clients who feel more aligned with… Makena Finger Zannini Sat, 23 May 2026 03:58:14 GMT https://www.electriccollab.com/blog/how-sms-marketing-can-enhance-brand-loyalty https://www.electriccollab.com/blog/how-sms-marketing-can-enhance-brand-loyalty Brand loyalty may start with creating a great product or service, but that is just the beginning. It takes consistent, meaningful communication to keep your… Jade Pruett Thu, 16 Jan 2025 16:13:11 GMT https://www.electriccollab.com/blog/linkedin-personal-brand https://www.electriccollab.com/blog/linkedin-personal-brand LinkedIn has come a long way from its beginnings as a platform mainly for job seekers and recruiters. Now, it’s a powerful tool for entrepreneurs, business… Jade Pruett Sun, 24 Nov 2024 21:39:28 GMT https://www.electriccollab.com/blog/10-things-emily-and-i-consider-when-optimizing-your-website https://www.electriccollab.com/blog/10-things-emily-and-i-consider-when-optimizing-your-website There is a lot to consider when creating a new website. From layouts, color, copy, and appealing to your ideal client it can be an overwhelming experience… Jade Pruett Mon, 16 Oct 2023 23:19:00 GMT https://www.electriccollab.com/blog/how-to-optimize-your-new-website-for-seo https://www.electriccollab.com/blog/how-to-optimize-your-new-website-for-seo So you have a brand new, beautiful website. But now it's time to actually drive people there. How do you do that? Jade Pruett Mon, 16 Oct 2023 23:17:12 GMT https://www.electriccollab.com/blog/rebranding https://www.electriccollab.com/blog/rebranding A brand is not just a logo or a slogan; it's the expression of your company's spirit. It serves as the first impression for potential customers, often… Emily Paulsen Thu, 12 Oct 2023 07:25:00 GMT https://www.electriccollab.com/blog/five-senses-branding https://www.electriccollab.com/blog/five-senses-branding Standing out has never been more challenging. But there's a powerful tool that can set your brand apart and create lasting connections: sensory branding… Emily Paulsen Thu, 12 Oct 2023 00:18:00 GMT https://www.electriccollab.com/blog/ux-to-web-designer https://www.electriccollab.com/blog/ux-to-web-designer User Experience (UX) might sound like a buzzword to many, but to website developers and designers, it’s a pivotal concept that transforms an ordinary… Emily Paulsen Wed, 11 Oct 2023 00:15:00 GMT https://www.electriccollab.com/blog/color-psychology https://www.electriccollab.com/blog/color-psychology Ever paused to consider why you gravitate towards certain colors? Or why specific hues evoke particular emotions? The science of color psychology delves… Emily Paulsen Tue, 10 Oct 2023 00:13:00 GMT https://www.electriccollab.com/blog/where-to-use-your-brand https://www.electriccollab.com/blog/where-to-use-your-brand Have you ever wondered, "Where should I flaunt my brand?" The answer? Everywhere! Let's get into the specifics. Emily Paulsen Mon, 09 Oct 2023 00:10:00 GMT https://www.electriccollab.com/blog/what-is-included-in-a-rebrand https://www.electriccollab.com/blog/what-is-included-in-a-rebrand Considering a rebrand? It's not just about slapping on a fresh coat of paint on your website or swapping out fonts. Let's pull back the curtain on what's… Emily Paulsen Sun, 08 Oct 2023 00:05:00 GMT https://www.electriccollab.com/blog/visual-identity-vs-digital-presence https://www.electriccollab.com/blog/visual-identity-vs-digital-presence The concept of branding often gets reduced to just logos and catchy taglines. But let’s be real; it’s much more layered than that. Peel back the veneer, and… Emily Paulsen Sat, 07 Oct 2023 00:02:00 GMT https://www.electriccollab.com/blog/when-to-rebrand https://www.electriccollab.com/blog/when-to-rebrand This blog is a part of my Ultimate Guide to Rebranding. Check it out for more info! Emily Paulsen Thu, 05 Oct 2023 23:45:00 GMT https://www.electriccollab.com/blog/what-shoud-a-brand-do https://www.electriccollab.com/blog/what-shoud-a-brand-do In the world of business, there's something that stands at the heart of your enterprise, something that sets you apart from the competition, and something… Emily Paulsen Wed, 04 Oct 2023 23:41:00 GMT https://www.electriccollab.com/blog/speak-to-your-ideal-client https://www.electriccollab.com/blog/speak-to-your-ideal-client Creating a strong connection with your target audience is more crucial than ever. It's not just about showcasing what your business can offer; it's about… Emily Paulsen Tue, 03 Oct 2023 23:34:00 GMT https://www.electriccollab.com/blog/ideal-client https://www.electriccollab.com/blog/ideal-client Have you ever wondered how some businesses foster such a strong connection with their customers, building trust and loyalty? The key lies in identifying and… Emily Paulsen Mon, 02 Oct 2023 23:28:00 GMT https://www.electriccollab.com/blog/rebranding-process https://www.electriccollab.com/blog/rebranding-process Branding is a powerful tool that allows businesses to forge connections with their ideal clients, conveying their identity and values. The rebranding… Emily Paulsen Sun, 01 Oct 2023 23:15:00 GMT