A woman with long dark hair wearing a light blue denim shirt and jeans standing against a plain white wall.

PSYCHOLOGY-BASED BRANDING & WEBSITES

Claim your one-of-one reputation with a premium brand experience that reflects who you’ve become.

Your brand is your reputation when you’re not in the room. 

When it no longer represents the quality you deliver, it undermines everything you've accomplished. It creates friction in how your work is perceived, trusted, and paid for. You’re stuck over-explaining your value, under-leveraging your authority, and compensating for the disconnect in ways that cost you energy and opportunities. (Don’t worry, we can fix it!)

Close-up of smooth, dark brown fabric with gentle folds

A UNIQUE APPROACH & PROVEN PROCESS

You have the right ingredients. You need a package that compels the right people.

We blend the art of elevated design with the science of consumer psychology to shape a brand experience that deepens authority, sharpens positioning, and supports the revenue your work is worth.

Meet A Few Of Our Brand Projects

Close-up of a gold surface with embossed text ‘GARDEN’ and a decorative pine branch with pine cone in the corner.

evgn

scaling & growth agency

view project

A young child running outdoors on a grassy field towards a large tree at sunset with the words 'SURROGACY REIMAGINED' at the bottom.

Surrogacy Reimagined

surrogacy concierge

view project

Smartphone with a website displaying a woman in colorful clothing and article text about engaging the right people in the night rooms.
Collage of interior and fashion design images, including a workspace with color swatches, abstract architecture, a woman in a brown blazer, a marble wall with a vase, a rolled-up carpet, a green-tiled shower, a white couch with a lamp, a plain wall, and a still life with a vase and candles.

Suzanne Falk

interior designer

view project

MB Graubard

brand partnership expert

view project

Women sitting on a white chair, wearing a black dress with floral embroidery and lace cuffs, smiling, with text overlay for "L+ Advisers People & Organizational Strategy".

L-Advisors

people & organization strategy

view project

Woman relaxing on a pink and white striped inflatable pool float, using a laptop with a love heart sticker, and talking on a phone, in a swimming pool.

Love Social Media

social media agency

view project

A laptop placed on a large stone with a minimalistic travel website on the screen.

Enchantée Travel

global travel design house

view project

Collage of nine women, some smiling or posing, with one group photo at Times Square, New York City. Overlaid text reads 'THE WHISPER GROUP' with a pink accent on the letter 'W'.

The Whisper Group

exit advisory for female founders

view project

A woman in black professional attire and glasses stands partially hidden behind a curved wall with the 'SOVERA' logo, holding a briefcase, in front of modern office buildings.

Sovera

research-backed workforce transformation

view project

A black cat lying on a wooden floor, looking at the camera with green eyes. The name 'Jennifer Gennari' is overlaid on the image.

Jennifer Gennari

fine artist

view project

A woman sitting on a chair with red pants and black high heels, holding a magazine. The background shows a person standing and a blurry poster of a woman. The overlay text reads 'Kathryne Cole'.

Kathryne Cole

wardrobe consultant & personal stylist

view project

A woman with blonde wavy hair, wearing glasses with a tortoiseshell frame, a dark gray turtleneck, and a black leather jacket, smiling at the camera.

Ashlee Piper

sustainability expert

view project

No matter how big your business gets, brand work is incredibly personal. The right partner changes everything. 

Emily Paulsen

Led By

A woman with long dark hair wearing a light blue button-up shirt, sitting against a soft blue background, looking off to the side with a slight smile.

Backed by a team with 45+ years of expertise developing brands that drive business through human connection.

Different from a traditional agency, designer or a doer, Electric Collab is your strategic partner. Through an immersive process based in meaningful collaboration, we translate your biggest ideas into a crystal-clear brand that feels like you.

When you work with Electric Collab, you work with me directly. My fantastic team provides diversity of thought and creative brilliance, (I spent years finding the most top-tier people) and you can consider us your personal brand department during our project and long after.

Close-up of a woman with long wavy light brown hair, smiling, wearing a white sweater, against a solid blue background.

“I had no idea how deeply you’d capture our vision or our offerings. This brand project exceeded every single expectation, and our new website made a measurable impact on the business within 24 hours post launch. This is the best money I have spent on this business.” 

CARRIE KERPEN | FOUNDER OF THE WHISPER GROUP

Smiling woman with long black hair wearing a black top, against a gray background.

“My sales tripled within the first month of my new brand and website being live. Years later, it continues to scale my business and is the best investment I’ve made!”

LAUREN BERCUSON | FOUNDER OF STORYLOCK LEGAL

Young woman with light brown hair, wearing a white blazer, black top, gold necklace, and small gold earrings, smiling at the camera against a beige background.

“We doubled our client base in the time between kickoff with Electric Collab and the new website going live because of our new positioning.”

LINDSAY MAHONEY | FOUNDER OF EVGN SCALING & GROWTH AGENCY