psychology-based branding and web design: win more premium clients with a brand you’re wildly proud of.

For Founders Who Provide an Impeccable Service

Clients Featured In

Better Homes & Gardens logo in white text on a black background.
Today Show logo, stylized rainbow arch above the word 'TODAY' in bold white letters on a black background.
"BRIDES" text logo in white background
InStyle logo in white on a black background
Forbes logo in white font on a transparent background.
Parade logo in white text on a black background.
WSJ logo with "The Wall Street Journal" text in white on a black background.
Good Morning America logo, white text on black background
TEDx logo in white text on a black background.
Text logo "WELL + GOOD" in white on a black background.

To consistently win premium clients, you need a brand that reflects your premium approach.

Entrepreneurship is an evolution. We work hard to hone our expertise, refine our vision, and create killer results. But when you’ve been in the game for a bit, it’s easy to outgrow the brand you started with, losing track of how your messaging, design, and digital home connects with the clients you want moving forward.

You deserve a brand that delivers the aspirational experience premium clients want while highlighting the unique value you deliver. If it’s not there yet, we can fix that, together.

Tablet displaying a website with text and images on an orange background.
Woman examining clothing on hangers labeled "Boon Inventory Management."
Person sitting in a window of a yellow vehicle parked in a forest with the words "Puebla York" overlayed.

Own who you are. Emotionally connect with clients. Electrify your business.

Person wearing sunglasses and a green sweater, name "DEVIN LEE" overlaid in green text.
Minimalistic design featuring the words "knownfully holistic therapy" with a silhouette visible through a curtain in the background.
Woman lying on the bed with a sleeping baby, text overlay reads 'cara pollard coaching.'

Explore Our Award-Winning

Psychology-based brand services

01.

ELECTRIC BRAND SYSTEM

Elevating your messaging, design, and website to win the premium clients you want moving forward.

Your brand is more than a name, logo, or landing page. It’s an experience, but only when everything works together. The Electric Brand System is a proven, 3-phase process positioning you to convert ideal clients and embody your next level of leadership through cohesive language, design, and a digital presence. 

You get clarity and confidence to claim your place in the market with a brand that reflects your personality, values, and the high caliber of your work. Your audience gets the gift of feeing seen, heard, understood and inspired, and the results speak for themselves. 

02

Brand Name and Trademark

Whether you’ve been in business for years or you’re just starting out, an aligned brand name is critical to securing your stand-out reputation. I collaborate with an amazing attorney to deliver unique, legally sound brand names designed to differentiate your business and connect with ideal clients. You pick your favorite, and we complete trademark registration so that name stays yours, forever.

03

the ELECTRIC brand advisory

Perfect for founders who don’t need a complete rebrand, but you’re craving strategic partnership to move your messaging, marketing, and digital presence in the right direction. Think of me as your in-house brand manager, thought partner, and creative director providing clarity and confidence to present a cohesive, compelling brand experience through seasons of evolution.

Welcome! I’m Emily Paulsen

A Brand Expert with 16+ years of experience developing brands that build business through human connection.

More than a designer or a doer, I’m here to be your strategic partner. We identify the unique combination of skills, background, perspective and approach that only your business provides and package it into a polished brand that naturally stands out and sells your services for you.

When you work with Electric Collab, you work with me directly. My fantastic team provides critical diversity of thought and creative brilliance, and you can consider me your personal brand expert during our project and long after.

THE RESULTS

  • Devin Lee

    "I was immediately booked out for the next two quarters!"

    The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!

    Devin Lee - Systems Strategist
  • Jenica Oliver

    "I've leveraged the Brand Book almost daily. What you developed have been invaluable."

    I had many other proposals that I thought would deliver a solid website. But I realized my business deserved better than just a "solid" website. I'd had that before and what I ended up with after working with Emily was something I'd never imagined. She captured the essence of my unique work and communicated my unique value though the rebrand perfectly. It was the best investment I could have made in my business, hands down!

    Jenica Oliver - Fractional CMO
  • Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.

    “This is the first time I’ve had something that truly represents me."

    You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!

    Natalie Rosado - Therapist | Speaker
  • Nicole Meihofer

    “I didn't know I needed this process to have a breakthrough like this. "

    I have always struggled to properly communicate what I do, because I do a lot! Now my brand feels genuine and fully aligned with the work I do. This process gave me deeper clarity around my “why,” solidified my purpose, and helped me trust in myself. I feel more grounded than ever, driven by service, and a deep commitment to helping women become wealthier and more empowered in their financial lives.

    Nicole Meihofer - Pearlvest Capital
  • Ashlee Piper

    “Just do it. Completely worth it."

    My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.

    Ashlee Piper - Sustainability Expert
  • Marly Graubard

    "It was more than building my website. She helped me craft my narrative. There was no question that this was an excellent decision and pivotal point for my business growth."

    Emily overdelivered. She’s easy, fun, an amazing marketer, which coming from a MARKETER is hard to find! I worked at some of the best and brightest brands in the media business on the publisher side and she possessed the ability to understand the elevated nature of what I needed to create and helped me bring it to life perfectly.

    Marly Graubard - MB Grabuard Consulting
  • Liz Owens

    “Don’t wait. This process is invaluable to what you’re building."

    Prior to our work, I had a vague, basic understanding of my brand. Now I've had epiphanies about what this brand will be, what we stand for, and who it's for. The ideal client emotional work was eye-opening. It gave me such a great "look under the hood,”and has helped me tremendously when creating content, offers, and speaking about the brand itself. I have a detailed understanding of how this brand will present to the world.

    Liz Owens - Haus of Worthship

When you know who you are and who you serve…

but you’re ready to embody your next level of leadership with a brand you feel wildly proud of, I would love to be your partner.