psychology-based branding and web design
win more premium clients with a brand you’re wildly proud of.
Language | Design | Custom Websites
Clients Featured In
entrepreneurship is an evolution.
You’ve honed your expertise.
Refined your vision.
Proven your approach and racked up epic results.
But when you’ve been in the game for a bit, it’s easy to outgrow the brand you started with, losing track of how your messaging, design, and digital presence connects with the clients you want moving forward.
Whether you’ve been in business for years or embarking on your next new venture, you deserve a strategic, cohesive brand experience premium clients aspire to be part of. If it’s not there yet, we can fix that, together.
Comprehensive Branding & Web Design Services
01. Brand Name and Trademark
Whether you’ve been in business for years or you’re just starting out, an aligned brand name is critical to securing your stand-out reputation. I collaborate with an amazing attorney to deliver unique, legally sound brand names designed to differentiate your business and connect with ideal clients. You pick your favorite, and we complete trademark registration so that name stays yours, forever.
02. the ELECTRIC BRAND SYSTEM
Your brand is more than a name, logo, or landing page. It’s an experience. The Electric Brand System is a proven, 3-phase process (and our award-winning signature service) positioning you to convert ideal clients and embody your next level of leadership through cohesive language, design, copy, and a custom website.
Own who you are. Emotionally connect with ideal clients. electrify your business.
Led By
Emily paulsen
A Brand Expert with 16+ years of experience developing brands that build business through human connection.
Different from a traditional agency, designer or a doer, Electric Collab is your strategic partner. We identify the unique combination of skills, background, perspective and approach that only your business provides and package it into a polished brand that naturally stands out and sells your services for you.
When you work with Electric Collab, you work with me directly. My fantastic team provides critical diversity of thought and creative brilliance, and you can consider me your personal brand expert during our project and long after.
RESULTS
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![Nicole Meihofer]()
“I didn't know I needed this process to have a breakthrough like this. "
I have always struggled to properly communicate what I do, because I do a lot! Now my brand feels genuine and fully aligned with the work I do. This process gave me deeper clarity around my “why,” solidified my purpose, and helped me trust in myself. I feel more grounded than ever, driven by service, and a deep commitment to helping women become wealthier and more empowered in their financial lives.
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![Marly Graubard]()
"It was more than building my website. She helped me craft my narrative. There was no question that this was an excellent decision and pivotal point for my business growth."
Emily overdelivered. She’s easy, fun, an amazing marketer, which coming from a MARKETER is hard to find! I worked at some of the best and brightest brands in the media business on the publisher side and she possessed the ability to understand the elevated nature of what I needed to create and helped me bring it to life perfectly.
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![Ashlee Piper]()
“Just do it. Completely worth it."
My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.
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![Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.]()
“This is the first time I’ve had something that truly represents me."
You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!
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![Jenica Oliver]()
"I've leveraged the Brand Book almost daily. What you developed have been invaluable."
I had many other proposals that I thought would deliver a solid website. But I realized my business deserved better than just a "solid" website. I'd had that before and what I ended up with after working with Emily was something I'd never imagined. She captured the essence of my unique work and communicated my unique value though the rebrand perfectly. It was the best investment I could have made in my business, hands down!
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![Devin Lee]()
"I was immediately booked out for the next two quarters!"
The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!
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![Liz Owens]()
“Don’t wait. This process is invaluable to what you’re building."
Prior to our work, I had a vague, basic understanding of my brand. Now I've had epiphanies about what this brand will be, what we stand for, and who it's for. The ideal client emotional work was eye-opening. It gave me such a great "look under the hood,”and has helped me tremendously when creating content, offers, and speaking about the brand itself. I have a detailed understanding of how this brand will present to the world.
When you know who you are and who you serve…
but you’re ready to embody your next level of leadership with a brand you feel wildly proud of, we would love to be your partner in bringing that vision to life.