the
ELECTRIC BRAND SYSTEM
A proven, 3-phase process elevating your messaging, design, and digital presence to convert more premium clients.
Design grabs attention, words build emotional connection, and a strategic website moves people to take action.
They need to work together.
The Electric Brand System combines consumer psychology with your authentic voice and vision to craft a cohesive brand experience that stands out and showcases the top quality you deliver, positioning your business for ongoing growth.
For the founder who’s ready to:
Enter new markets or expand your service suite.
Consistently win more premium clients.
Secure major media features and press coverage.
Expand your audience or build a strong community.
Bring visibility to your unique approach and stellar results.
Feel unshakably proud of your brand in every situation.
Electric brand system
PHASE 1 | LANGUAGE
Brand Foundation
Effective branding is not about boxing your business in to how you “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into an experience people understand, crave, and connect with.
I apply a psychology-based process to re-center your brand around what resonates with ideal clients most. You receive client-facing strategy, core messaging, unique value positioning, audience emotional understanding and brand storytelling delivered in an bespoke Brand Book that tells you exactly how to share your brand, everwhere.
PHASE 2 | DESIGN
Visual identity
Polished design captures attention and establishes credibility. We’ll assess your existing design and deliver a visual identity that suits your future. When you’re ready to attract next-level clients and higher caliber opportunities, a strategic visual identity is a one-time investment that pays you back for years. Work can include:
New or Refined Logo Kit
Psychology-Based Color Palette
Typography + Fonts
Brand Icon
Social Media Graphics
Print + Digital Materials
PHASE 3 | DIGITAL HOME
CUSTOM SQUARESPACE Website
Your website is your digital home, and effective sites are about more than beautiful design. They must be innovative, searchable, easy to understand, and enjoyable to use. That’s why our website projects are more comprehensive than most. Expect a full-service experience delivering:
Custom Squarespace Website
Desktop + Mobile Responsive Design
UX Design + Customer Journey
Photoshoot Direction
Stock Photography + Video Sourcing
Copywriting
Offer Alignment
Expert SEO Setup
Software Integration
Library of Custom Video Tutorials
HOW IT WORKS
a strategic partnership that delivers serious ROI
WEEK 1
We kick off with an in-depth, 90 minute Zoom call; my chance to listen, learn, and customize your bespoke brand plan. No cold questionnaires included!
weeks 2-7
We develop each element of your brand, sending video presentations of the work as it builds for your review every week. You share your feedback, and we make necessary revisions until you love every element. Expect to spend 1-3 hours a week focused on our project. (It’s fun, I promise!)
weeks 8-10
Your new website goes LIVE and we deliver everything you need to own, promote, and love your new brand. No ongoing maintenance fees required!
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![Smiling person wearing a blue shirt with blonde hair]()
“Hands down, THE best investment I have ever made in my business.
I've worked with a lot of other people in the past, and they often promised more than they performed. I also have difficulty articulating my vision at times, so I really needed to find the right professional who truly understood me and got my vibe. My new brand and website is clear, concise, and 100% me. You literally brought my vision to life!”
TARA ROSCIOLI - HIGHWAY 2 WELL
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![Person wearing a yellow suit and eyeglasses sitting indoors at a table with a thoughtful expression.]()
“This is the first time I’ve had something that truly represents me.
You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!”
NATALIE ROSADO - THERAPIST | SPEAKER
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![A woman wearing a green and white sweatshirt standing indoors. The background includes glass walls and patio chairs.]()
“We had a lead assume we have our own software because our website is so good!
We gained so much through the project, from using the best language to how we speak to clients, and how visual identity creates an emotional response. We’re attracting strong leads and I’m extremely proud to use this brand to propel us into the future.”
MARY WIEGAND - BOON INVENTORY MANAGEMENT
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![A person with long braided hair wearing a light purple top, sitting indoors with a neutral expression.]()
Wow, I am in love with Electric Collab. Everything surpassed my expectations.
You are a word maven! It’s quite unreal how you took everything I have been trying to say and put it into the words I couldn’t seem to find. The video walkthroughs were perfect because instead of jumping on another call, it gave me the opportunity to watch and process. I’m just so grateful.”
CANDICE RAMSEY
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![Ashlee Piper]()
“Just fuckin do it. Completely worth it.
My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.”
ASHLEE PIPER - SUSTAINABILITY EXPERT
When you’re ready for a brand rooted in who you are, designed to convert the clients you want, we’d be honored to bring it to life.
FAQ
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Yes! Your total investment is billed in 3 equal payments throughout our project timeline.
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Sort of! Your brand should evolve with your business. If you already have components that are working really well, we can work with those vs. unnecessarily reinventing the wheel.
That said, our psychology-based Brand Foundation is the critical first step to develop a brand we KNOW will deliver the results you want, so we never skip it.
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Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.
I’ll create a custom proposal for your custom project. -
Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work I share, gather your feedback, and share your input with me.
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Due to the custom and in-depth nature of Electric Branding, I work with a select number of clients at any one time.
Openings fill quickly, and I encourage you to reach out now if you have a project in mind! -
Nope! It does me no good to deliver a final product you don’t love.
I’ll work with you to set expectations before we begin to ensure you get exactly what you want. -
Squarespace - I believe this platform offers the best user and owner experience for service-based businesses with flexible design, robust tech functionality, and low subscription fees.
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Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:
Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.
Whatever you need, we can create it.