Injecting more wealth into businesses run by women by weaving your expertise into the power of a premium brand.
FOUNDER | BRAND EXPERT
EMILY PAULSEN
The meanest thing you could say to me? That I’m just like everyone else.
I’m not sure where I get off wanting to be so original, but I distain the idea of being basic, boring, and blending into the background. If you’re committed to carving your own path through the wild world of entrepreneurship, perhaps you feel the same way!?
Your brand should amplify that individual spark. The unique combination of talent, experience, expertise, and drive that naturally sets you apart. That’s exactly what Electric Collab is all about.
Over a decade of brand & marketing experience with companies ranging from Abercrombie & Fitch and The Wendy’s Company to start-ups and small businesses.
As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer (brag) I've spent years honing the ability to identify owner brilliance, crisply articulate value, and craft compelling brands that make a big impact.
LEAD GRAPHIC DESIGNER
DANIELLE POLLERA
Specializing in strategic brand identities and visual storytelling, bringing brands to life with bold, refined visuals.
With a background in both creative direction and marketing strategy, she blends artistic intuition, thoughtful collaboration, and high-level design thinking to every project. From developing visual brand identities to creating high-converting collateral and custom illustrations, Danielle’s goal is always the same: ensure each brand shows up with the clarity, cohesion, and confidence that wins ideal clients while allowing brand leaders to feel wildly proud of their identity.
BUSINESS CONCIERGE
DAYNA DE LEON
Running the strategic operations, tech and marketing that powers this machine. Dayna is the founder of DayMade: a concierge-level partnership for creative founders who want to run a thriving business without letting it run your life.
She brings vast experience managing hundreds of people (literally) at PR, brand and marketing agencies. Expect to hear from her for anything related to the operations of your project and if you landed here because of our content, you’ve already witnessed her incredible work. We pride ourselves on the personal, immersive level of service we provide, and that would not be possible without Dayna’s incredible partnership
Media Bio
Emily Paulsen is a Brand Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver.
Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today’s most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It’s not about comparison, it’s about possibility.