Welcome! I’m Emily Paulsen
The meanest thing you could say to me?
That I’m just like everyone else. I’m not sure where I get off wanting to be so original, but I distain the idea of being basic, boring, and blending into the background.
If you’re committed to carving your own path through the wild world of entrepreneurship, perhaps you feel the same way!?
Your brand should amplify that individual spark. The unique combination of talent, experience, expertise, and drive that authentically sets you apart. That’s exactly what Electric Collab is all about.
Why care what I say?
I have over a decade of brand development and marketing experience with a range of brands including Abercrombie & Fitch, The Wendy’s Company and scrappy-to-successful start-ups. As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer (brag) I've spent years honing the ability to identify owner brilliance, articulate unique value and craft compelling brands that make a big impact.
TL;DR: I build authentic brands that are rooted in who you are, designed to attract the clients you want.
electric
/kəˈlab/ : noun
Bespoke services designed to electrify your reputation and your revenue.
collab
/əˈlektrik/ : adjective
A collaborative process that protects your authenticity and ideas.
fun stuff
Addicted to vintage, aspiring host with the most, habitually renovating our 130-year-old, downtown Chicago home with my husband Dave. Typically watching a classic horror film, perusing second-hand shops, calling a friend while getting steps and eating cake out of the freezer.
media bio
Emily Paulsen is a brand expert and founder of Electric Collab brand studio. After 14 years working in brand and marketing for well-known companies including Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily runs Electric Collab to help women entrepreneurs fulfill their business potential with a brand that reflects the quality of their work. Her comprehensive approach transforms unique expertise into a captivating brand experiences, positioning women to attract, connect with and convert aligned clients.
FEATURED PODCAST
Crafting your brand: Self-care & Connection with Emily Paulsen
“In this episode, Emily gets personal about the transition from corporation to entrepreneurship, the art of DIY branding, and why, at a certain point, inviting professional external objectivity can be pivotal in elevating your brand. Listen in as we discuss the delicate balance between personal and business branding, the significance of visual and digital consistency, and her pro tips for solopreneurs navigating networking and competition.” - THE CLIMB