injecting more wealth into businesses run by women

by weaving your brilliance into the power of a premium brand.

Emily Paulsen, Founder of Electric Collab
meet the team

FOUNDER | BRAND EXPERT

EMILY PAULSEN

The meanest thing you could say to me?

That I’m just like everyone else. I’m not sure where I get off wanting to be so original, but I distain the idea of being basic, boring, and blending into the background. If you’re committed to carving your own path through the wild world of entrepreneurship, perhaps you feel the same way!? 

Your brand should amplify that individual spark. The unique combination of talent, experience, expertise, and drive that naturally sets you apart. That’s exactly what Electric Collab is all about.   

Emily Paulsen, Founder of Electric Collab

OVER A DECADE OF BRAND DEVELOPMENT & MARKETING EXPERIENCE WITH BRANDS INCLUDING

Abercrombie & Fitch, The Wendy’s Company and scrappy-to-successful start-ups. As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer (brag) I've spent years honing the ability to identify owner brilliance, articulate unique value and craft compelling brands that make a big impact.

Danielle Pollera, Lead Graphic Designer

Danielle Pollera

Lead Graphic Designer

Specializing in strategic brand identity and visual storytelling, Danielle brings Electric Collab brands to life with bold, refined visuals that connect and inspire.

With a background in both creative direction and marketing strategy, she blends artistic intuition, thoughtful collaboration, and high-level design thinking to every project. From developing visual brand identities to creating high-converting collateral and custom illustrations, Danielle’s goal is always the same: ensure each brand shows up with the clarity, cohesion, and confidence that wins ideal clients while allowing brand leaders to feel wildly proud of their identity.

Dayna De Leon, Business Concierge

dayna de leon

Business Concierge

Dayna is the strategic operations, tech and marketing mind powering this machine and the founder of DayMade, a concierge-level partnership for creative founders who want to run a thriving business without letting it run your life.

Dayna brings vast experience managing hundreds of people (literally) at PR, brand and marketing agencies. Expect to hear from her for anything related to the operations of your project and if you landed here because of our content, you’ve already witnessed her incredible work. We pride ourselves on the personal, immersive level of service we provide, and that would not be possible without Dayna’s incredible partnership.

Media Bio

Emily Paulsen, Founder of Electric Collab

Emily Paulsen is a Brand E​xpert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders ​o​wn their individuality and scale their business with a brand that reflects the ​premium, unique value they deliver.

Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed​. Emily is also the host of the Curious Life of a Childfree Woman podcast​ - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today’s most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It’s not about comparison, it’s about possibility.

FOUNDER FUN

  • Interior of a vintage clothing store with hanging clothes, a display counter, and a seating area with two women talking at a wooden table

    FAVORITE ACTIVITES

    Vintage shopping, hosting parties, watching live music, calling a friend, eating cake out of the freezer, putting weird outfits together

  • Emily Paulsen, Founder of Electric Collab, posing against a red background with white text that reads 'Curious Life of a Childfree Woman'.

    PASSION PROJECT

    Hosting my non-business podcast, Curious Life of a Childfree Woman: interviewing today’s most interesting experts & shining a light on happy childfree life. Listen in!

  • A group of women sitting around a wooden table with various drinks, one woman is taking a photo of the drinks with her smartphone, and there are personal items like glasses and a phone on the table

    TOP HOBBIES

    Lifting weights, podcast walks, habitually renovating and redecorating our 140-year-old, Chicago home with my awesome husband, Dave.

  • Person dressed in black with metal accents, holding large metallic claws, standing indoors with dark curtains and a vintage sofa with green plants in the background

    LIKELY WATCHING

    Classic horror films, any new suspense flick, Saturday morning cartoons, re-runs of every 1990’s WB drama. 

Too long; Didn’t read

We build psychology-based brands that are rooted in who you are, designed to convert the clients you want.

Let’s build something incredible together.

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