the
ELECTRIC BRAND SYSTEM
A proven, 3-phase process elevating your messaging, design, and digital presence to convert more premium clients.
Design grabs attention, words build emotional connection, and a strategic website moves people to take action.
They need to work together.
The Electric Brand System combines consumer psychology with your authentic voice and vision to craft a cohesive brand experience that stands out and showcases the top quality you deliver, positioning your business for ongoing growth.
For the founder who’s ready to:
Enter new markets or refine your service suite.
Consistently win more premium clients who match the caliber of work you deliver now.
Secure major media features and next-level press coverage among a sea of competitors.
Expand your audience or build a strong community with more aligned people.
Bring visibility to your unique approach and stellar results to establish your reputation as a thought leader.
Feel unshakably proud of your brand in the biggest rooms, in front of the people you admire most.
Electric brand system
PHASE 1 | LANGUAGE
Brand Foundation
Effective branding is not about boxing your business in to how you “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into an experience people understand, crave, and connect with.
I apply a psychology-based process to re-center your brand around what resonates with ideal clients most. You receive client-facing strategy, core messaging, unique value positioning, audience emotional understanding and brand storytelling delivered in an bespoke Brand Book that tells you exactly how to share your brand, everwhere.
PHASE 2 | DESIGN
Visual identity
Polished design captures attention and establishes credibility. We’ll assess your existing design and deliver a visual identity that suits your future. When you’re ready to attract next-level clients and higher caliber opportunities, a strategic visual identity is a one-time investment that pays you back for years. Work can include:
New or Refined Logo Kit
Psychology-Based Color Palette
Typography + Fonts
Photoshoot Direction
Social Media Templates
Print + Digital Collateral
PHASE 3 | DIGITAL HOME
CUSTOM SQUARESPACE Website
Your website is your digital home, and effective sites are about more than beautiful design. They must be innovative, searchable, easy to understand, and enjoyable to use. That’s why our website projects are more comprehensive than most. Expect a full-service experience delivering:
Offer Alignment
Full Site Copywriting
Stock Photography + Video Sourcing
Desktop + Mobile Responsive Design
Expert SEO Setup
UX Design + Lead Capture
Accessibility Software + Google Analytics
Library of Custom Video Tutorials
you can also expect…
deep Strategic partnership
Wondering what happens if you need an update, addition, or new brand collateral down the road? We’ve got you! You’ll own all of your individual assets and we’ll record a library of videos showing you exactly how to own and update your website moving forward. But if you’d prefer we take updates off your plate, we are happy to! You’ll have skip-the-line access reserved for past clients only to get the quick help you need for a straightforward hourly rate.
post-project support
From defining personal brands vs. business brands, refining your offer strategy, carefully differentiating you and leveraging price psychology, I’ll be your dedicated strategic partner every step of the way. Our businesses and the people we serve inevitably evolve, but with an intentional approach, we can ensure your brand evolves alongside those changes.
HOW IT WORKS
a strategic partnership that delivers serious ROI
WEEK 1
We kick off with an in-depth, 90 minute Zoom call; my chance to listen, learn, and customize your bespoke brand plan. No cold questionnaires included!
weeks 2-9
We develop each element of your brand, sending video presentations of the work as it builds for your review every week. You share your feedback, and we make necessary revisions until you love every element. Expect to spend 1-3 hours a week focused on our project. (It’s fun, I promise!)
weeks 10-12
Your new website goes LIVE and we deliver everything you need to own, promote, and love your new brand. No ongoing maintenance fees required!
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![Lauren Bercuson]()
"My sales tripled within the first month of my new site being live!"
Working with Emily was the best money I've ever spent. I finally have a unique, distinctive message, and I feel proud and excited to send potential clients, colleagues and collaborators to my website. You will never regret working with Electric Collab. I'm eternally grateful!
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![Smiling woman holding crumpled paper in a room.]()
"Since the launch of the site, I've been able to pause all Google Ads..."
Because leads have been coming through and converting organically! It's a huge cost savings and the ideal way to get new clients, but this process isn't just about a website. It gives you clarity on your business, and how to effectively share it with potential clients.
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![Woman smiling indoors wearing a green and white sweater with a geometric pattern, standing in a room with chairs and a window in the background.]()
“We had a lead assume we have our own software because our website is so good!"
We gained so much through the project, from using the best language to how we speak to clients, and how visual identity creates an emotional response. We’re attracting strong leads and I’m extremely proud to use this brand to propel us into the future.
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![Woman in black lace outfit holding a drink with a lemon slice garnish, against a backdrop of pampas grass.]()
“Hands down, THE best investment I have ever made in my business."
I've worked with a lot of other people in the past, and they often promised more than they performed. I also have difficulty articulating my vision at times, so I really needed to find the right professional who truly understood me and got my vibe. My new brand and website is clear, concise, and 100% me. You literally brought my vision to life!
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![Sequoia Armstrong]()
“Emily makes you feel seen and heard in ways you wouldn't expect to."
Our business can feel personal, and we can even be protective of it. Emily will care for you and your business in a kind, thoughtful, and creative manner. She's communicative, enthusiastic, and there with you at every point. From the bottom of my heart, I'm deeply grateful to you, for what you do, and how you can make a client feel before, during, and after a project.
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![Charlotte]()
“I was worried a branding professional wouldn't truly understand the essence of what I wanted to create."
Now there is a cohesive brand that is wonderfully reflective of my personal and professional energy and offerings. If you are looking to "uplevel", I highly recommend investing in working with Emily and Electric Collab. You will feel so confident with the finished project and so excited to share it. I have gotten so many compliments already about what we launched and I know that the ROI is worth the investment many times over.
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![Woman in white blazer smiling against a brick wall.]()
"Wow, I am in love with Electric Collab. Everything surpassed my expectations."
You are a word maven! It’s quite unreal how you took everything I have been trying to say and put it into the words I couldn’t seem to find. The video walkthroughs were perfect because instead of jumping on another call, it gave me the opportunity to watch and process. I’m just so grateful.
When you’re ready for a brand rooted in who you are, designed to convert the clients you want, we’d be honored to bring it to life.
FAQ
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Yes! Your total investment is billed in 3 equal payments throughout our project timeline.
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Sort of! Your brand should evolve with your business. If you already have components that are working really well, we can work with those vs. unnecessarily reinventing the wheel.
That said, our psychology-based Brand Foundation is the critical first step to develop a brand we KNOW will deliver the results you want, so we never skip it.
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Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.
I’ll create a custom proposal for your custom project. -
Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work I share, gather your feedback, and share your input with me.
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Due to the custom and in-depth nature of Electric Branding, I work with a select number of clients at any one time.
Openings fill quickly, and I encourage you to reach out now if you have a project in mind! -
Nope! It does me no good to deliver a final product you don’t love.
I’ll work with you to set expectations before we begin to ensure you get exactly what you want. -
Squarespace - I believe this platform offers the best user and owner experience for service-based businesses with flexible design, robust tech functionality, and low subscription fees.
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Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:
Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.
Whatever you need, we can create it.