the electric bRand system
A proven, 3-phase system to build a brand experience that converts premium clients: elevated language, design, and a custom website built for where you’re headed.
Design grabs attention,
words build emotional connection, and a strategic website moves people to take action.
They need to work together.
The Electric Brand System combines consumer psychology with your authentic voice and vision to craft a cohesive brand experience that stands out and showcases the top quality you deliver, positioning your business for ongoing growth.
For the founder who’s ready to
Enter new markets or refine your service suite to serve a more high-end clientele.
Consistently win more premium clients who are ready for the caliber of work you deliver now.
Establish a more prominent reputation as an innovator and thought leader in your field.
Develop stand-out messaging, design, and a unique digital presence among a sea of competitors.
Expand your audience and build a strong community of aligned collaborators and buyers.
Feel unshakably proud of your brand in the biggest rooms, in front of the people you admire most
brand foundation
PHASE 1
Effective branding is not about boxing you into how you “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into a brand experience premium clients understand, crave, and connect with.
We apply consumer psychology to re-center your brand strategy, messaging and positioning to consistently win ideal clients with confidence.
Brand Headline + Hook
Purpose Statement
Values | anti-generic, customer-facing
Voice + Personality
Audience Emotional Profile
Unique Value Positioning Pillars | marketing magic
Brand Story
SEO Keyword Research | by a dedicated SEO expert
PHASE 2
VISUAL IDENTITY
Polished design is critical to capture attention and build credibility. We’ll assess your existing design and deliver a visual identity that suits your future. When you’re ready to attract next-level clients and higher caliber opportunities, a strategic visual identity is a one-time investment that pays you back for years.
New or Refined Logo Kit
Original Brand Emblem | elevates the whole game
Psychology-Based Color Palette
Typography
Social Media Graphics | perfect to launch to your audience!
Comprehensive Style Guide | the best I’ve ever seen
PHASE 3
custom squarespace website
Your website is your digital home, and effective sites are about more than beautiful design. They must be innovative, searchable, easy to understand, and enjoyable to use. That’s why our website projects are more comprehensive than most. Expect a custom design you can continue to grow into, delivered in a truly full-service experience.
Refined Offer Strategy
Full Site Copywriting | the key to conversions
Stock Photography & Video Sourcing
Desktop & Mobile Responsive Design
Expert SEO Website Setup | by an seo expert
Accessibility Software + Google Analytics
you can also expect:
deep Strategic partnership
From defining personal brands vs. business brands, refining your offer suite, carefully differentiating your value and leveraging price psychology, I’ll be your strategic partner every step of the way. Expect personal attention and an immersive experience with a dedicated team of brand experts shepherding your evolution and launching you into the next chapter.
exclusive post-project support
Wondering what happens if you need an update or addition down the road? Don’t worry, we’ve got you covered! As an Electric Brand System client, you’ll receive an exclusive invitation to the Electric Evolution Membership including access to me (Emily) at any time and skip-the-line access for any updates you may need. All brand assets we develop are yours, but if you’d prefer we take updates off your plate, we’re honored to function as your on-call brand team.
HOW IT WORKS
an investment designed to pay itself back, fast.
WEEK 1
We kick off with an in-depth, 90 minute Zoom call; my chance to listen, learn, and customize your bespoke brand plan. Following our call, we dive into the work right away!
weeks 2-9
We develop each element of your brand, sending video presentations of the work as it builds for your review every week. You share your feedback in whatever format feels best for you - we can jump on a call anytime. We make necessary revisions until you love and approve every element.
weeks 10-12
We complete final tech updates, SEO setup, file creation and launch materials. Your new website goes LIVE and we deliver everything you need to own, share, promote, and love your new brand for years to come!!
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![Devin Lee]()
"I was immediately booked out for the next two quarters!"
The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!
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![Lauren Bercuson]()
"My sales tripled within the first month of my new site being live!"
Working with Emily was the best money I've ever spent. I finally have a unique, distinctive message, and I feel proud and excited to send potential clients, colleagues and collaborators to my website. You will never regret working with Electric Collab. I'm eternally grateful!
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![Smiling woman holding crumpled paper in a room.]()
"Since the launch of the site, I've been able to pause all Google Ads..."
Because leads have been coming through and converting organically! It's a huge cost savings and the ideal way to get new clients, but this process isn't just about a website. It gives you clarity on your business, and how to effectively share it with potential clients.
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![Woman smiling indoors wearing a green and white sweater with a geometric pattern, standing in a room with chairs and a window in the background.]()
“We had a lead assume we have our own software because our website is so good!"
We gained so much through the project, from using the best language to how we speak to clients, and how visual identity creates an emotional response. We’re attracting strong leads and I’m extremely proud to use this brand to propel us into the future.
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![Woman in black lace outfit holding a drink with a lemon slice garnish, against a backdrop of pampas grass.]()
“Hands down, THE best investment I have ever made in my business."
I've worked with a lot of other people in the past, and they often promised more than they performed. I also have difficulty articulating my vision at times, so I really needed to find the right professional who truly understood me and got my vibe. My new brand and website is clear, concise, and 100% me. You literally brought my vision to life!
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![Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.]()
“This is the first time I’ve had something that truly represents me."
You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!
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![Ashlee Piper]()
“Just fuckin do it. Completely worth it."
My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.
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![Woman in white blazer smiling against a brick wall.]()
"Wow, I am in love with Electric Collab. Everything surpassed my expectations."
You are a word maven! It’s quite unreal how you took everything I have been trying to say and put it into the words I couldn’t seem to find. The video walkthroughs were perfect because instead of jumping on another call, it gave me the opportunity to watch and process. I’m just so grateful.
When you’re ready for a brand rooted in who you are, designed to convert the clients you want, we’d be honored to bring it to life.
frequently asked questions
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Due to the custom and in-depth nature of Electric Branding, I work with a select number of clients at any one time.
Openings fill quickly, and I encourage you to reach out now if you have a project in mind! -
Nope! It does me no good to deliver a final product you don’t love.
I’ll work with you to set expectations before we begin to ensure you get exactly what you want. -
Squarespace - I believe this platform offers the best user and owner experience for service-based businesses with flexible design, robust tech functionality, and low subscription fees.
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Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:
Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.
Whatever you need, we can create it. -
Yes! Your total investment is billed in 3 equal payments throughout our project timeline.
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Sort of! Your brand should evolve with your business. If you already have components that are working really well, we can work with those vs. unnecessarily reinventing the wheel.
That said, our psychology-based Brand Foundation is the critical first step to develop a brand we KNOW will deliver the results you want, so we never skip it.
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Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.
I’ll create a custom proposal for your custom project. -
Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work I share, gather your feedback, and share your input with me.