OUR PROCESS

Design grabs attention, words build emotional connection, and a strategic website moves people to take action. They need to work together.

We apply our high-touch, 3-phase process for founders ready to attract higher-caliber clients, command premium pricing, and own a brand they're fiercely proud of in every room they walk into.

apply to reserve your start date
  • A grassy field with a dirt path and two people, a man and a woman, standing with bicycles
  • View of a lake with sailboats, lush green hills, and residential buildings in the background, with a stone terrace and tall trees in the foreground.
  • A smartphone displaying an online jewelry store app with a gold ring named Walton Ring in size 6, priced at $92
  • Close-up of a maroon-colored box with the word 'SOVERA' embossed and a small decorative emblem above the text.
  • Close-up of a woman's face with sunlight casting a rainbow reflection across her face and eye, with the text 'Haus of Worthship' overlayed
  • Top-down view of a white desk with a laptop and several brochures about business problems and human solutions, featuring a keyboard and partially visible images of people in professional settings.
  • A cloudy sky with a logo in the center that features a lamp and the words 'Everlight Leadership' around it.
  • A cutout of a hand holding a red pen, writing on a striped towel that is seen through a maple leaf-shaped opening in a rust-colored background
  • Digital tablet displaying a wedding-related website with images of a bride and groom holding hands, a bouquet, and wedding venue inside a white room with natural light
  • OmniGrove logo

Our Electric Brand & Website process combines consumer psychology with your authentic voice and vision to craft a cohesive brand ecosystem that stands out on what makes you, you.

We identify the unique combination of expertise, experience, perspective, and personality that only your business provides. Then we match that to a deep emotional profile of your ideal buyers, translating your timeless value proposition into a complete brand experience.

The result: an elevated brand that performs.

apply to reserve your start date
A woman with short blonde hair wearing a green sweater, black leather vest, and a long necklace, posing in front of a plain light-colored background.

“I was immediately booked out for two quarters! Years after launch, this is still the best investment I’ve made in my business.”

DEVIN LEE | FOUNDER & SYSTEMS STRATEGIST

A PROVEN 3-PHASE PROCESS. ELECTRIC RESULTS.

Open brand presentation booklet with pink themed pages, showing the title 'Kathryne Cole' on a photo of a woman sitting at a table in a studio or office

PHASE 1 | MESSAGING

One-of-One Positioning So You Stand Out by Expressing Yourself

Effective branding is not about boxing you into how you “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into concise messaging premium clients understand, connect with, and are genuinely excited to invest in.

You Receive:

A bespoke Brand Book that outlines your strategic positioning, core messaging, brand story, unique value pillars, audience emotional profile, voice and more: all rooted in consumer psychology and SEO research.

Dark embossed logo with the number 22 and the word 'arrival' on a textured black background.

PHASE 2 | DESIGN

Visual Identity that Captures Who You’ve Become

Polished design captures attention and builds credibility in milliseconds. (Really.) We evaluate what’s already working well and elevate your brand aesthetics to reflect the sophistication and quality of your work. When you’re ready to attract next-level clients and higher caliber opportunities, a strategic visual identity is a one-time investment that pays you back for years.

You Receive:

An ownable logo suite, original brand emblem, psychology-based color palette, typography system, launch graphics, print and digital brand collateral, and a comprehensive style guide built to scale with you.

A silver laptop with black keyboard resting on a large rock, displaying a website titled 'ENCHANTEE TRAVEL' with an image of a woman swimming in water

PHASE 3 | DIGITAL PRESENCE

Custom Squarespace Website that Pre-sells your Premium Value

A beautifully designed, strategically built website is one of the most powerful assets in your business. We write every word, craft every page with a focus on UX Design, and build an intentional digital experience that guides visitors from curiosity to conversion. Expect a custom site that wins aligned clients right away with room for your business to grow.

You Receive:

An optimized offer strategy, full-site copy, sourced photography and video, tech integrations and a seamless site launch including SEO, AEO, accessibility, and analytics. As full-service as it gets.

A woman with short blonde hair and wearing a white shirt is standing in a modern bathroom, smiling and looking up. She has a gold watch and a bracelet on her left wrist, and a chain necklace. The background shows white bathroom cabinets and a mirror.

“Since the brand launch I’ve been able to pause all Google ads because the leads coming through are aligned and converting organically!” 

SARAH PARISI | FOUNDER OF THE CLUTTER CURATOR

A woman with dark hair and glasses, wearing a yellow blazer and lace top, sitting at a table in a bright, modern coffee shop or restaurant.

“This is the first time I’ve had something that truly represents me. You didn’t just build my brand and website. You linked arms with me to breathe life into what seemed like a distant possibility.”  

NATALIE ROSADO | FOUNDER & THERAPIST

A woman with long dark hair wearing a light blue button-up shirt and jeans, standing against a white background.

How it Works

When you work with Electric Collab, you work with me directly.

Backed by a hand-picked team of experts I spent years assembling for their diversity of thought and creative brilliance.

We dive into the way you think, the way your clients experience you, and the specific value that makes your business irreplaceable. Then we translate all of that into a cohesive brand experience that feels like you, and performs beginning the day we launch.

01. We begin with a private, strategic deep dive into your business.

My chance to listen, learn, and develop a bespoke brand plan to achieve your specific business goals. No cold questionnaires included.

02. We become your personal brand department.

Our process is intimate and immersive. We share video presentations of the work as it develops from week-to week. You share your feedback in whatever format feels easiest, we adjust without any revision limits, and we can jump on a call for deeper discussion anytime. Expect a clear, collaborative rhythm until every element is exactly right.

03. We finalize every detail & launch your new brand & website!

We finalize tech, SEO setup, and launch materials. Your website goes live, and you walk away with everything you need to own, promote, and love your brand for years to come. Electric brand and website projects typically take 10-12 weeks from start to finish.

A collage of images featuring various art supplies and a dog. Includes a gold sculpture, close-up of a green textured surface, paint palette with brushes and tubes, a wooden easel with a blank canvas, blurred red and orange background, a set of paintbrushes in water, an artist's palette with paint and brush, a person drawing on paper with a clipboard, and a realistic painting of a fox.

INVESTMENT

An Investment In Your Next Chapter, Designed to Pay Dividends.

The founders who invest in this work are building for what's coming. They're ready for a brand that reflects the full scope of what they've created and positions them for the growth, visibility, and opportunities they know they're ready for. They walk away with a complete brand ecosystem: positioning, messaging, design, and a custom website built to attract the clients they want, at the prices their work is worth.

Start the conversation by filling out our application, and I’ll be in touch to dive into the details.

A woman with curly black hair, wearing a navy blue blouse and a pleated navy blue skirt, sitting on a light pink chair against a pink background, smiling with red lipstick and accessorized with a white watch, pearl bracelet, and gold bracelet.

“I leverage the brand book almost daily. What you developed has been invaluable.”

JENICA OLIVER | FOUNDER & FRACTIONAL CMO

A man in a dark suit and white shirt smiling, and a woman with dark brown hair in a red dress smiling, outdoors with manicured gardens and tall cypress trees in the background.

“Every single piece of this project holds value. It’s the single best investment you can make in your business, your clients, and yourself as an entrepreneur.” 

KEN & COLLEEN PELASKY | FOUNDERS OF ENCHANTÉE TRAVEL

FAQs

  • Due to the custom and in-depth nature of Electric Branding, we work with a select number of clients at any one time.

    Openings fill quickly, and I encourage you to reach out now if you have a project in mind!

  • Nope! It does us no good to deliver a final product you don’t love.

    We work with you to set expectations before we begin to ensure you get exactly what you want.

  • Squarespace - I believe this platform offers the best user and owner experience for service-based businesses with custom design, robust tech functionality, SEO and AEO capabilities, intuitive dashboard and low subscription fees.

  • Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:

    Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.

    Whatever you need, we can create it.

  • Yes! Your total investment is billed in 4 equal payments throughout our project timeline. If you prefer to pay in full, a discount is included.

  • Maybe! Your brand should evolve with your business. If you already have components that are working really well, we may be able to work with those vs. unnecessarily reinventing the wheel.

    That said, our psychology-based approach is critical to develop a brand we KNOW will deliver the results you want. We’ll be honest about what we feel your brand needs.

  • Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.

    I’ll create a custom proposal for your custom project.

  • Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work we share, gather your feedback, and share your input with us.