OUR PROCESS
Design grabs attention, words build emotional connection, and a strategic website moves people to take action. They need to work together.
We apply our high-touch, 3-phase process for founders ready to attract higher-caliber clients, command premium pricing, and own a brand they're fiercely proud of in every room they walk into.
Our Electric Brand & Website process combines consumer psychology with your authentic voice and vision to craft a cohesive brand ecosystem that stands out on what makes you, you.
We identify the unique combination of expertise, experience, perspective, and personality that only your business provides. Then we match that to a deep emotional profile of your ideal buyers, translating your timeless value proposition into a complete brand experience.
The result: an elevated brand that performs.
“I was immediately booked out for two quarters! Years after launch, this is still the best investment I’ve made in my business.”
DEVIN LEE | FOUNDER & SYSTEMS STRATEGIST
A PROVEN 3-PHASE PROCESS. ELECTRIC RESULTS.
PHASE 1 | MESSAGING
One-of-One Positioning So You Stand Out by Expressing Yourself
Effective branding is not about boxing you into how you “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into concise messaging premium clients understand, connect with, and are genuinely excited to invest in.
You Receive:
A bespoke Brand Book that outlines your strategic positioning, core messaging, brand story, unique value pillars, audience emotional profile, voice and more: all rooted in consumer psychology and SEO research.
PHASE 2 | DESIGN
Visual Identity that Captures Who You’ve Become
Polished design captures attention and builds credibility in milliseconds. (Really.) We evaluate what’s already working well and elevate your brand aesthetics to reflect the sophistication and quality of your work. When you’re ready to attract next-level clients and higher caliber opportunities, a strategic visual identity is a one-time investment that pays you back for years.
You Receive:
An ownable logo suite, original brand emblem, psychology-based color palette, typography system, launch graphics, print and digital brand collateral, and a comprehensive style guide built to scale with you.
PHASE 3 | DIGITAL PRESENCE
Custom Squarespace Website that Pre-sells your Premium Value
A beautifully designed, strategically built website is one of the most powerful assets in your business. We write every word, craft every page with a focus on UX Design, and build an intentional digital experience that guides visitors from curiosity to conversion. Expect a custom site that wins aligned clients right away with room for your business to grow.
You Receive:
An optimized offer strategy, full-site copy, sourced photography and video, tech integrations and a seamless site launch including SEO, AEO, accessibility, and analytics. As full-service as it gets.
“Since the brand launch I’ve been able to pause all Google ads because the leads coming through are aligned and converting organically!”
SARAH PARISI | FOUNDER OF THE CLUTTER CURATOR
“This is the first time I’ve had something that truly represents me. You didn’t just build my brand and website. You linked arms with me to breathe life into what seemed like a distant possibility.”
NATALIE ROSADO | FOUNDER & THERAPIST
How it Works
When you work with Electric Collab, you work with me directly.
Backed by a hand-picked team of experts I spent years assembling for their diversity of thought and creative brilliance.
We dive into the way you think, the way your clients experience you, and the specific value that makes your business irreplaceable. Then we translate all of that into a cohesive brand experience that feels like you, and performs beginning the day we launch.
01. We begin with a private, strategic deep dive into your business.
My chance to listen, learn, and develop a bespoke brand plan to achieve your specific business goals. No cold questionnaires included.
02. We become your personal brand department.
Our process is intimate and immersive. We share video presentations of the work as it develops from week-to week. You share your feedback in whatever format feels easiest, we adjust without any revision limits, and we can jump on a call for deeper discussion anytime. Expect a clear, collaborative rhythm until every element is exactly right.
03. We finalize every detail & launch your new brand & website!
We finalize tech, SEO setup, and launch materials. Your website goes live, and you walk away with everything you need to own, promote, and love your brand for years to come. Electric brand and website projects typically take 10-12 weeks from start to finish.
INVESTMENT
An Investment In Your Next Chapter, Designed to Pay Dividends.
The founders who invest in this work are building for what's coming. They're ready for a brand that reflects the full scope of what they've created and positions them for the growth, visibility, and opportunities they know they're ready for. They walk away with a complete brand ecosystem: positioning, messaging, design, and a custom website built to attract the clients they want, at the prices their work is worth.
Our projects range from 18k-32k depending on scope, and we bill in installments to fit within your cashflow.
“I leverage the brand book almost daily. What you developed has been invaluable.”
JENICA OLIVER | FOUNDER & FRACTIONAL CMO
“Every single piece of this project holds value. It’s the single best investment you can make in your business, your clients, and yourself as an entrepreneur.”
KEN & COLLEEN PELASKY | FOUNDERS OF ENCHANTÉE TRAVEL
FAQs
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Due to the custom and in-depth nature of Electric Branding, we work with a select number of clients at any one time.
Openings fill quickly, and I encourage you to reach out now if you have a project in mind! -
Nope! It does us no good to deliver a final product you don’t love.
We work with you to set expectations before we begin to ensure you get exactly what you want. -
Squarespace - I believe this platform offers the best user and owner experience for service-based businesses with custom design, robust tech functionality, SEO and AEO capabilities, intuitive dashboard and low subscription fees.
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Your brand should be cohesive everywhere, and custom elements can absolutely be added to our project:
Business cards, a new email signature, case studies, podcast cover art, investor decks, program materials, etc.
Whatever you need, we can create it.
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Yes! Your total investment is billed in 4 equal payments throughout our project timeline. If you prefer to pay in full, a discount is included.
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Maybe! Your brand should evolve with your business. If you already have components that are working really well, we may be able to work with those vs. unnecessarily reinventing the wheel.
That said, our psychology-based approach is critical to develop a brand we KNOW will deliver the results you want. We’ll be honest about what we feel your brand needs.
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Maybe! If you love it and it’s working, there’s no reason to scrap it. We can complement the brand elements you already love with the important pieces you may be missing.
I’ll create a custom proposal for your custom project. -
Plan to spend 1-3 hours a week focused on this project. My team and I handle all the heavy lifting, but that’s about the time it takes to review the work we share, gather your feedback, and share your input with us.