APPLYING our big-brand education to elevate your business
by weaving your brilliance into the power of a premium brand.
FOUNDER | BRAND GROWTH EXPERT
EMILY PAULSEN
The meanest thing you could say to me?
That I’m just like everyone else. I’m not sure where I get off wanting to be so original, but I distain the idea of being basic, boring, and blending into the background. If you’re committed to carving your own path through the wild world of entrepreneurship, perhaps you feel the same way!?
Your brand should amplify that individual spark. The unique combination of talent, experience, expertise, and drive that naturally sets you apart. That’s exactly what Electric Collab is all about.
Why care what i say?
I have over a decade of brand development and marketing experience with a range of brands including Abercrombie & Fitch, The Wendy’s Company and scrappy-to-successful start-ups. As a Brand Manager, Visual Designer, Marketing Director and certified UX Designer (brag) I've spent years honing the ability to identify owner brilliance, articulate unique value and craft compelling brands that make a big impact.
TL;DR: We build psychology-based brands that are rooted in who you are, designed to convert the clients you want.
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Favorite Activities
Vintage shopping, hosting parties, watching live music, calling a friend, eating cake out of the freezer, putting weird outfits together
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Top Hobbies
Lifting weights, podcast walks, habitually renovating and redecorating our 140-year-old, Chicago home with my awesome husband, Dave.
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Likely Watching
Classic horror films, any new suspense flick, Saturday morning cartoons, re-runs of every 1990’s WB drama.
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Passion Project
Hosting my non-business podcast, Curious Life of a Childfree Woman: interviewing today’s most interesting experts & shining a light on happy childfree life. Listen in!
Our Team
Danielle Pollera
Lead Graphic Designer
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dayna de leon
Business Concierge
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Media Bio
Emily Paulsen is a Brand Growth Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver.
Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today’s most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It’s not about comparison, it’s about possibility.
