The Tote Worked. Welcome!
We're a crew of experts in branding, strategic PR, product growth, and trademark law, and we came to Founder's Weekend to connect with women who take their business as seriously as we do.
We believe in showing up boldly, connecting authentically, and using our skills to lift others up. If you're here because you spotted one of our totes or caught us in conversation, welcome! We'd love to connect and see how we can support you.
Carlyn Bushman
Founder of POP Academy, the go-to business accelerator for female founders of product-based brands who want a proven roadmap to scale to 6 figures.
Carlyn is also the CEO of Carlyn Bushman Consulting, a boutique strategy firm guiding women entrepreneurs through product launches, pricing, and sustainable growth systems. With a corporate background and firsthand experience building multiple businesses, Carlyn created POP Academy to fill the gap between costly MBAs and vague DIY advice.
Her work equips founders to scale confidently–with data-backed financial systems, AI-driven marketing, and a supportive community.
Nicole Pearl
National beauty journalist and on-air expert turned award-winning PR Coach.
Helping beauty, wellness, fashion and lifestyle founders get featured without the gatekeeping, performance pressure or $10k / month agency fees.
Discover the top 5 media outlets to pitch your brand with Nicole’s Media Matchmaker
Lauren Bercuson
Founder of Storylock Legal, a boutique trademark and intellectual property law firm helping visionary founders secure their brands and lock in their legacies.
After more than two decades practicing law, Lauren founded Storylock Legal to give entrepreneurs clear, strategic guidance around trademarks, copyrights, and brand ownership. Her work helps founders—particularly women building bold, values-driven businesses—protect the brand names and brand assets they’re growing before copycats or confusion can derail their momentum.
She equips entrepreneurs, creators, and thought leaders to build confidently, knowing the brands they’re pouring their brilliance into are not only powerful, but legally theirs.
Emily Paulsen
Brand Expert & Founder of Electric Collab: Psychology-based brand studio positioning founders to own their timeless reputation with a brand that reflects who you’ve become.
After over a decade in brand and marketing with companies ranging from Abercrombie & Fitch and The Wendy’s Company to start-ups and small businesses, Emily founded Electric Collab to help founders scale by weaving their brilliance into the power of a premium brand.
Her work has led entrepreneurs to triple revenue, secure TED Talks, hire 6-figure teams, shift industries, win major media coverage, and build wealth while feeling fully expressed.